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Pirate Joe's
Pirate Joe's is a specialty grocery store in Vancouver, Canada owned by Michael Hallatt. Its inventory consists entirely of store brand products resold from locations of the U.S.-based grocery chain Trader Joe's—which does not operate any locations in Canada. Despite the high costs of operating the store due to its business model, the store became popular with residents who enjoyed the opportunity to purchase some of the distinct private label products offered by Trader Joe's.
Although he has asserted that the business was legal, Hallatt's operation drew the ire of the Trader Joe's company, and the shop eventually became the subject of a lawsuit filed by the company in May 2013, which claimed that the Pirate Joe's shop was infringing on its trademarks and damaging its reputation. Hallatt chose to fight for his business model in court while continuing to operate the store, and has so far prevailed; a judge ruled that Hallatt could not be convicted under the United States' trademark law because the alleged infringements did not occur within the country. Trader Joe's was not able to prove the business was causing them any harm,〔http://www.wsj.com/articles/pirate-joes-sells-treasures-from-trader-joes-to-canadians-1425660654〕 and it was determined that they were benefitting, since all products were purchased from their stores.
== History ==
While living in the San Francisco Bay Area as an employee of Ask.com, Michael Hallatt had become fond of the unique store brand products carried by the California-based grocery store chain Trader Joe's, which did not operate any locations in Canada. After returning to his hometown of Vancouver, Hallatt decided to open a store which would resell Trader Joe's' products. First established in January 2012 under the name "Transilvania Trading", the shop moved to a new location in Vancouver's Kitsilano neighbourhood under the name "Pirate Joe's" later in the year.〔
To facilitate his business model, Hallatt made weekly trips to Trader Joe's stores in nearby Washington (particularly Bellingham) with an unmarked van to purchase products, spending $4000 to $5000 on each trip. He then brought the products back to Vancouver, and sold them at Pirate Joe's on a grey market basis with markups between $2–3 per product. The store stocks around 1,000 products, and does not carry any fresh or frozen food products. Although popular with residents, Hallatt stated that the store "barely" makes enough money to remain operational due to its expenses, which alongside rent and salaries, also include the cost of his trips into the United States to acquire inventory.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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